What Is Email Marketing And When Do You Use It?
You probably receive email newsletters from all kinds of organizations, just like the 93 percent of all Dutch people. But if you think that email marketing is sending newsletters, then you miss a lot of sales opportunities from the channel, which is known for a high Return on Investment (ROI). In this blog I will tell you what email marketing is and which sales opportunities you are missing. What is Email Marketing? The very first marketing email was sent in 1978 and generated $13 million in revenue . Email marketing is still a high-performing online marketing channel, despite the rise of social media and all kinds of online advertising opportunities. But you will only achieve your KPIs if you use the means properly. And that means asking the question, "What is email marketing?" should be able to answer correctly. Email marketing is not sending newsletters. Or as some call it: sending spam. This is the definition that describes what email marketing is: “Email marketing enc